![]() ![]() “Avatar” could challenge “The Dark Knight’s” record of 3 million videos sold (including 600,000 on Blu-ray) on its first day. The decision to hold off on the 3D version was made in part to allow for growth in the installed base of 3D TV sets, with a new generation just coming to market. ![]() It is being done, according to a Fox spokesman, to give Cameron and his team the greatest possibly “bit” capacity to present “Avatar” with enhanced video and audio. The decision to release the movie without any trailers, commercials or extras on April 22 is unusual. It also will be available in China, Russia and Brazil, all of which have major piracy problems, on the same day as it is put out in North America. The movie heads to every major country between April 21 (starting with France) and May 6 (finishing with Italy). ![]() The release also comes on a Thursday, not the traditional Tuesday home video release. Director James Cameron and producer Jon Landau will appear at a media event in Los Angeles this month to kick off the marketing effort. With Earth Day, “ Avatar” can be tied to a major marketing initiative that will underscore the environmental themes in the movie. A four-disc 2D release with numerous extras follows in November, and a 3D version on Blu-ray arrives next year. The home video release of “Avatar” will befit the highest-grossing movie of all time.įox Home Entertainment will roll out the home video in three phases, beginning with the release of the movie - alone, with no extras - in 2D on DVD and Blu-ray on Earth Day, April 22. ![]()
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